Cable Television's Impact on the Audience of Public Television.

Agostino, Don

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Peer reviewed

ERIC Number: EJ234623

Record Type: CIJE

Publication Date: 1980

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Cable Television's Impact on the Audience of Public Television.

Agostino, Don

Journal of Broadcasting, v24 n3 p347-65 Sum 1980

Although circulation of public television increased because of cable's extension, the amount of public television viewing as a portion of total TV use fell. This decrease follows no strong pattern of market characteristic, dial position, day part, or age of viewer, but does relate to the kinds of available competition. (MER)

Descriptors: Audiences, Cable Television, Public Television, Television Surveys, Television Viewing

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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