The original SOCO Scale was reduced to 10 items by Thomas, Soutar, and Ryan (2001). The author conducted a pretest and a posttest in his Personal Selling class during the Fall 2009 semester. Significant differences by gender, student sales experience and family member in the sales field were identified. The author once again pretested the…

Social scientists usually are more interested in consumers' dichotomous choice, such as purchase a product or not, adopt a technology or not, etc. However, up to date, there is nearly no model can help us solve the problem of multi-network effects comparison with a dichotomous dependent variable. Furthermore, the study of multi-network…

This paper summarizes an action research project to develop a math screening instrument that would be effective (valid and reliable) and efficient (time for administration). An instrument was developed after review of the mathematics assessment and mathematics disabilities literature. The instrument was administered to kindergarten, first, and…

Psychometric practice does not always converge with the advances of psychometric theory. In order to investigate this gap, the authors focus on the 10 most used psychological tests in Europe, as identified by recent surveys. The article analyzes test manuals published in 6 different European countries for these 10 most used tests. A total of 32…