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Melnick, Steven A.; Gable, Robert K. – Educational Research Quarterly, 1990
By administering an attitude survey to 3,328 parents of elementary school students, use of positive and negative Likert item stems was analyzed. Respondents who answered positive/negative item pairs that were parallel in meaning consistently were compared with those who answered inconsistently. Implications for construction of affective measures…
Descriptors: Affective Measures, Comparative Testing, Elementary Education, Likert Scales