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Direct linkKeller, Christopher M.; Kros, John F. – Marketing Education Review, 2011
Measures of survey reliability are commonly addressed in marketing courses. One statistic of reliability is "Cronbach's alpha." This paper presents an application of survey reliability as a reflexive application of multiple-choice exam validation. The application provides an interactive decision support system that incorporates survey item…
Descriptors: Test Validity, Marketing, Test Reliability, Multiple Choice Tests
Kingsbury, G. Gage; And Others – Technological Horizons in Education, 1988
Explores what some deem the best way to objectively determine what a student knows. Adaptive Testing has been around since the early 1900's, but only with the advent of computers has it been effectively applied to day to day educational management. Cites a pilot study in Portland, Oregon, public schools. (MVL)
Descriptors: Administration, Computer Uses in Education, Diagnostic Teaching, Individual Needs
