Many scholars compared various item discrimination indices in real or simulated data. Item discrimination indices, such as item-total correlation, item-rest correlation, and IRT item discrimination parameter, provide information about individual differences among all participants. However, there are tests that aim to select a very limited number…

Asynchronous assessment, which includes quizzes or exams online or outside class, offers marketing educators an opportunity to make more efficient use of class time and to enhance students' learning experiences by giving them more flexibility and choice in their assessment environment. In this paper, we examine the performance difference between…

The relationship of several individual differences variables to Computer Adaptive Testing (CAT) as compared with traditional written tests are explored. Seven hundred sixty-five examinees took a Computer Adaptive Test and two fixed-length written tests. Each examinee also answered a computer literacy inventory, a satisfaction questionnaire, and a…

It is argued that the tendency to omit items is a deviant response characteristic. Three studies using a self-actualization measure are outlined. Persons who omitted items did so because of fatigue, confusion with some items, unpreparedness to disclose information, and/or because they may not trust the researcher with certain information.…

A two-stage testing strategy is one method of adapting the difficulty of a test to an individual's ability level in an effort to achieve more precise measurement. A routing test provides an initial estimate of ability level, and a second-stage measurement test then evaluates the examinee further. The measurement accuracy and efficiency of item…