Measurement terms used in Title I evaluation are contained in this glossary. Several types of measurement techniques are identified and defined. Other measurement terms which are defined include those relating to validity, reliability, statistical analysis, test interpretation, and program effectiveness. (DWH)

Developed as part of a research program directed at obtaining reliable persuasive effects, the two sets of persuasive messages provided in this report--consumer messages and sociopolitical messages--discuss fictitious brands of consumer products and various sociopolitical issues. The consumer messages were developed for the following 12 products:…