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Varner, Iris I.; Pomerenke, Paula J. – Business Communication Quarterly, 1998
Discusses some of the major issues faced in attempting to assess systematically the effectiveness of business-communication courses (by assessing the level of improvement of students' writing competency). Discusses goals of assessment, type of test (standardized versus custom-made), guidelines for scoring, use of results, and reliability and…
Descriptors: Business Communication, Course Evaluation, Higher Education, Instructional Effectiveness