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Menold, Natalja – Field Methods, 2020
In randomized experiments, inventories with reverse-keyed items are compared with inventories in which all the items are either positively or negatively associated with the underlying concept. The results show that with reverse keying, a control of the potential bias was not sufficient; likewise, the factorial structure, reliability, and validity…
Descriptors: Test Items, Measures (Individuals), Eye Movements, Factor Structure