Assessment, or better stated, the assurance of student learning, has become a central issue in both the internal and the external evaluations of degree programs offered by colleges and universities. The continual importance of assurance of learning activities within institutions of higher education has generated a growing need to create empirical…

The original SOCO Scale was reduced to 10 items by Thomas, Soutar, and Ryan (2001). The author conducted a pretest and a posttest in his Personal Selling class during the Fall 2009 semester. Significant differences by gender, student sales experience and family member in the sales field were identified. The author once again pretested the…