Integrated marketing communication (IMC) has attracted the interest of marketing and management scholars since it was first introduced. A theoretical debate on definitional and measurement issues has also been growing. Thanks to the benefits that IMC can offer organizations, it is interesting to study it with regards to the higher education (HE)…

This study provided preliminary evidence for a new Social Media Identity Distress Scale (SMIDS) using two subsamples of emerging adults (18-25 years of age) from Amazon Turk (each n = 373). The factor analysis revealed a single-factor scale explaining 72.9% of the variance in the items and supported a 20-item version of the original 66-item…

Early childhood educators' (ECEs) self-efficacy is often predictive of their ability and likelihood of promoting healthy activity behaviors in childcare settings. To date, ECEs' physical activity and sedentary behavior-related self-efficacy has been measured in a variety of ways in childcare-based research, creating difficulty when comparing…

In today's society, creativity plays a key role, emphasizing the importance of its development in K-12 education. Computing education may be an alternative for students to extend their creativity by solving problems and creating computational artifacts. Yet, there is little systematic evidence available to support this claim, also due to the lack…

Using a multiphased and mixed method approach to instrument development, the ISS-C was composed of 16 items extracted into four factors, which demonstrated adequate model fit. The ISS-C scores showed good internal consistency, convergent validity, and temporal stability, while some aspects of discriminant validity remain suboptimal.

There is a need to investigate student intention to participate in online discussion forums in the context of online collaborative learning due to the importance of student participation and the widespread student inactivity reported in some studies. Student participation in online discussion forums could be predicted by the constructs included in…

Multiple choice tests are widely applied to assess students' knowledge in science education. This study aimed at assessing the validity and reliability of Science Multiple-choice Test in Malaysia. The items for this test were formulated by the researcher together with a panel of science teachers and the head of the science department with close…

Purpose: The Vocal Tract Discomfort Scale (VTD Scale) is a self-rating questionnaire investigating physical symptoms in the larynx associated with vocal pathology. The aim of this work was to investigate the reliability, validity, sensitivity, and specificity of the first German version and to provide normative data with thresholds for pathology…

The aim of the first stage of the research was to examine the opinions of prospective mathematics teachers about what features a question prepared to develop and measure ML should have to be effective and qualified. Moreover, it was aimed to determine the degree to which prospective teachers apply these qualifications in questions they design to…

The aim of this study was to determine the validity and reliability of the Perceived Movement Skill Competence scales for Iranian children. In particular, the scales aligned with the second and third versions of the Test of Gross Motor Development and the active play skills. The total sample was 314 children aged 4-8 years (M[subscript age] = 6.1…

In the process of instrument development, developers follow protocols and conduct analyses to ensure psychometric properties are met. During development, developers determine an assessment format that best aligns to their desired construct, including direct or indirect assessment. Within indirect assessment, participants hold a non-active role in…

Source-based writing, in which writers read or listen to academic content before writing, has been considered to better assess academic writing skills than independent writing tasks (Read, 1990; Weigle, 2004). Because scores resulting from ratings of test takers' source-based writing task responses are treated as indicators of their academic…

The Content Proximity Project was designed to improve the content validity of the MAP® Growth™ assessments while retaining the ability for the test to adapt off-grade and meet students wherever they are in their learning. Two main features of the project were the development of an enhanced item selection algorithm, and a spring pilot study…

While many tools exist to assess student content knowledge, there are few that assess whether students display the critical listening skills necessary to interpret the quality of a speaker's message at the college level. The following research provides preliminary evidence for the internal consistency and factor structure of a tool, the…

This paper addresses the need for effective curriculum-based measures (CBMs) to assess foundational literacy skills in India. It seeks to answer the questions: What is the reliability and validity of the FABLe app in the Indian context? What is the efficacy of the FABLe app in identifying students who are at-risk for reading difficulties? There…