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Direct linkGabbin, Alexander L. – Assessment Update, 2009
A common theme among faculty at many universities is that student motivation to learn is lacking in the classroom. The primary concern of today's students is to obtain A and B grades regardless of demonstrated proficiency in the subject matter. Concern about students' motivation to learn is evident at the accounting educator's conference known as…
Descriptors: Majors (Students), Group Testing, Learning Motivation, Accounting
