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Van Der Geest, Thea; Van Gemert, Lisette – Journal of Business and Technical Communication, 1997
Examines the process of review as a method of formative evaluation of texts. Bases the description on three empirical studies of professional writing practices including the goals of review, the actors involved in the process, the moments in the text production process that review is taking place, and the procedures followed. (SG)
Descriptors: Audience Awareness, Business Communication, Formative Evaluation, Higher Education
Peer reviewed Peer reviewed
Tovey, Janice – Journal of Business and Technical Communication, 1998
Describes the differences in organization between print and electronic documents, methods of providing structure in hypertext, and their implications for technical communicators, designers, and instructors. Notes that web designers may need to consider rhetorical issues differently when creating hypertext documents than they would when composing…
Descriptors: Business Communication, Communication Research, Electronic Text, Higher Education
Peer reviewed Peer reviewed
DeJong, Menno; Jan Schellens, Peter – Journal of Business and Technical Communication, 1997
Presents a review of the literature on reader-focused text evaluation. Gives an account of the document characteristics that can be evaluated and considers the possible functions of evaluations making a distinction between verifying, troubleshooting, and choice-supporting research. Presents an overview of methods appropriate for the various…
Descriptors: Audience Awareness, Business Communication, Higher Education, Reader Text Relationship
Peer reviewed Peer reviewed
Jan Schellens, Peter; De Jong, Menno – Journal of Business and Technical Communication, 1997
Describes a small-scale experiment in which five professional writers were asked to revise brochure fragments based on the feedback from readers. Discusses the type of feedback collected from readers and how the experiment focused on the revision phase following formative text evaluation. (SG)
Descriptors: Audience Awareness, Feedback, Formative Evaluation, Higher Education