Presents information on textbook design and marketing practices, and their consequences for textbook content; recommends that selection committees firmly define the role of the textbook in curriculum, and adapt published materials to their school system's unique requirements. (MCG)

Refutes the claim that textbooks are responsible for educational difficulties. States that textbooks are a reflection of what teachers want. Provides a behind the scenes look at textbook production. Points out the problems created by the lack of a national curriculum and the textbook policies of state adoption committees. (RW)

Discusses the applicability of research into cognitive schemas, metacognition, instructional design, and learning strategies to textbook creation; the value of well-structured, coherent, and focused texts; readability formulas, narrative characteristics, science and social studies texts, glossaries, dictionaries, teachers' manuals, and practice…