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Muther, Connie – Educational Leadership, 1985
Presents information on textbook design and marketing practices, and their consequences for textbook content; recommends that selection committees firmly define the role of the textbook in curriculum, and adapt published materials to their school system's unique requirements. (MCG)
Descriptors: Curriculum Design, Curriculum Problems, Elementary Secondary Education, Marketing
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Bucat, R. B.; Cole, A. R. H. – Journal of Chemical Education, 1988
Discusses a new Australian Academy of Science secondary chemistry textbook that provides a more interesting, enjoyable, and understandable base to a wider spread of students. Notes that rigor is maintained for use in college prep courses. Lists context for change, guiding philosophies, and the table of contents. (MVL)
Descriptors: Chemistry, Course Content, Curriculum Design, Foreign Countries