Theater activity, finances, and employment are examined in a report which summarizes research findings and recommendations originally included in a two-part study entitled, "The Conditions and Needs of the Live Professional Theatre in America." Findings indicated that a substantial increase in federal funds is required to insure the…

Several specific objectives have had wide recognition in the arts community, namely: to broaden the audience for the performing arts, to determine the applicability of sophisticated tools of marketing to the problem of generating demand for the arts, to find the best predictors of arts attendance, and to develop strategies that will appeal to…

Disparate data on nonprofit arts organizations in the 1970's were analyzed in order to construct a comprehensive picture of the growth of the arts during this decade. Studied were the rate of growth and change in the number of institutions and in their levels of output, employment, income, and expenses. Conclusions are presented regarding the…

This survey report provides information on senior administrators in four types of arts organizations: resident theaters, art museums, symphony orchestras, and community arts agencies. It examines: (1) their backgrounds and careers; (2) the rewards they receive from their work; (3) their expectations about future employment; (4) their training and…