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Direct linkWeinstein, Art; Barrett, Hilton – Journal of Education for Business, 2007
In this article, the authors discuss the need for integrative, multidisciplinary courses in value creation. They describe the design and implementation of courses in 2 different schools at the master of business administration (MBA) and undergraduate levels. Both courses involved schematic models in the teaching methodologies, but each emphasized…
Descriptors: Teaching Methods, Pragmatics, Business Administration, Business Administration Education
