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Ryan, Ellen – Currents, 1991
Suggestions are offered for implementing fund-raising phonathons which solicit prospects in their native language. The multilingual phonathon programs at the University of California (Irvine), St. Mary's University in Nova Scotia, and Concordia University (Quebec) are described, including recruitment of bilingual callers, training, and…
Descriptors: Ethnic Groups, Fund Raising, Higher Education, Marketing
Ryan, Ellen – Currents, 1991
Sixty training tips are presented for university phonathon fund-raising managers, focusing on training materials, the training session, role playing, talking points with trainees, togetherness, food and prizes, morale boosters, talking points with prospects, and how to ask for a pledge. (DB)
Descriptors: Communication Skills, Donors, Fund Raising, Higher Education