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Negrete, Andrea; Griffith, Aisha N.; Hurd, Noelle M. – Mentoring & Tutoring: Partnership in Learning, 2018
The current study examined characteristics of natural mentoring relationships (NMRs; i.e. mentoring relationships that develop organically with adults in one's pre-existing social network) among underrepresented college students as contributors to NMR retention across the first year of college. The sample consisted of 209 underrepresented college…
Descriptors: Mentors, Interpersonal Relationship, College Freshmen, Disproportionate Representation
Lange, Tyana – ProQuest LLC, 2016
Institutions of higher education (IHEs) are competing to recruit students in a crowded market with the number of colleges on the increase and the number of high school seniors declining. IHEs are looking for effective ways to recruit students and increase retention and graduation rates. Relationship marketing (RM) is an approach from business that…
Descriptors: Role, Marketing, Higher Education, Student Recruitment