Responsibility Center Management (RCM) budget models are designed to create financial incentives that encourage expense reduction and revenue generation. This article--a primer on RCM--equips enrollment management leaders and other higher education professionals with the knowledge required to support the attainment of enrollment headcount and net…

Pandemics have been, by their very nature, disruptive and have produced long-lasting change. The current pandemic is no exception to creating chaos and disruption, and higher education is not immune to its disruption. The virus has shed a spotlight on many of higher education's inefficiencies and antiquated educational delivery paradigms, but it…

In this article Philip Henry, now in semi-retirement, reflects on the last 50 years of his career in United Kingdom higher education and the changes that ensued during this time. Over the span of his career he had the opportunity to experience a wide range of institutions in all of the U.K. university mission groups and in a range of positions…

The authors examined factors that affected the size of the freshman class at small liberal arts colleges after a decline of ten percent or more. Although top ranked national schools needed to do little, lesser ranked ones enjoyed a greater degree of recovery by offering larger amounts of financial aid and regional schools by awarding aid to more…

Janet Marling is the Executive Director of the National Institute for the Study of Transfer Students (NISTS), which is housed at the University of North Georgia. NISTS was established in 2002 at the University of North Texas and later moved to its present location in 2012. During this time, NISTS has grown into one of the largest national…

As state appropriations for higher education decrease, public universities rely increasingly on student tuition to meet their operating expenses. Many public universities depend on tuition paid by out-of-state students. Institutions maximize revenue-enhancing opportunities resulting from a supportive public policy and cultural environment.…

The chief academic officer to whom the author once reported gave him the freedom to be creative in implementing their institution's then-new, three-year strategic enrollment management (SEM) plan. For the fall 2010 semester, they had already exceeded projected net-tuition dollar amounts for the entire academic year. Just five months prior to…

Reciprocity agreements are contracts between two or more parties whereby students pay reduced tuition rates. The rate of reduction is determined by the parameters set forth in each individual state's agreement but may range from a modest reduction in fees to a waiver of full non-resident tuition. In addition to providing tuition relief,…

The purpose of this qualitative study is to analyze and understand what information students seek from a college's Web site during their college search. Often, college Web sites fail either to offer students an interactive dialogue or to involve them in the communicative process, negatively affecting students' college search. Undergraduate…

Enrollment management is a process critical to most small private universities that rely on tuition for a significant portion of their operating budgets. Often these universities rely on outside consultants to help them in performing this important process. This case study describes how university assets were used to create an interactive…

The purpose of this qualitative study is to analyze how advertising affects search and college choice among the plethora of college choice influencers. The results of the research indicate that parents, older siblings, friends, career aspirations, personal funds, scholarships, institutional reputation, location, sports, high school counselors, and…

In May 2004, Colorado Governor Bill Owens signed Senate Bill 189 into law, essentially transforming how public higher education is funded in that state. The measure, the first of its kind in the nation, changes the flow of state appropriations from the traditional enrollment-based black grant to institutions into two more market-based streams: (1)…

Presents a predictive model of tuition increases by analyzing the relationship between college expenditures and revenues and increases in the price of higher education. Develops two quantitative models, one for public colleges and universities and one for private. Asserts that given these models, it becomes possible to explain why college tuition…

Tuition discounting began in the 1970s as the practice of using university funds to augment federal, state, and private aid and scholarships. When the 1980s saw a decrease in the number of high school seniors, universities began to compete in the arena of price for the first time, sparking what has been called an "arms race" of tuition discounting…