This paper estimates the expenditures, revenue, and related implications for Ontario's Colleges of Applied Arts and Technology (Canada), using a specific set of hypotheses and assumptions. The Ministry of Training, Colleges, and Universities estimates a demand for an additional 37,400 spaces (a 27% increase in full-time enrollment) by 2010. In…

A description is provided of a study undertaken by Glendale Community College (GCC-Arizona) to determine what marketing and information dissemination activities could be undertaken by the college information office to increase enrollments among target markets. Chapter 1 provides an introduction to GCC and its college information office, looking at…

This paper discusses recent trends and issues in community colleges, such as dual enrollment, reverse transfer, post-college earnings, and student involvement and experiences within community colleges. It also provides statistics on minority, female, and nontraditional student enrollment, transfer rates, and student success. Highlights include:…

This review of demographic data and the educational literature on collee enrollment trends describes several population trends and assesses their anticipated effect on community college enrollments in Massachusetts. In section I, the argument is presented that the two-year colleges face a potentially unprecedented enrollment decline which,…

This four-part thesis explores the development of enrollment management in higher education and assesses the impact of marketing on recruitment and retention. Part 1 examines the concept of enrollment management, a coordinated approach to marketing, recruitment, and retention efforts which emerged almost a decade ago in response to declining…