Describes a study of the marketing orientations found in two-year colleges and their relationship to enrollment trends within these institutions. Reviews the diversity of marketing approaches employed nationwide. Sees enrollment trends affected by sound marketing management organizations, sensitive marketing intelligence systems, and efficient…

Reports on an investigation of economic impact studies conducted at 26 California community college districts and the studies' use. Indicates that sizable reported economic impacts, including a median for income generation of $32 million. Impact studies were presented to the public in various venues by the district chancellor/president. (DMM)

Reports on a study of factors perceived by faculty from 15 Massachusetts community colleges as having the most effect on college image and of faculty roles in image-enhancing activities. Finds faculty in agreement that high-quality, well-designed academic programs, plus good student-faculty relationships, enhance the external image of the college.…