The need to establish goals and objectives for public relations activities is discussed, followed by descriptions of several evaluation techniques for public relations programs. The continuous education of faculty regarding costs and logistics of publicity, and long-term continuity in the public relations effort are stressed as essential elements…

This collection of selected papers covers a variety of community-junior college topics. Evaluating the instructional staff is the first one examined. Aspects such as evaluation criteria, purposes, and obstacles; the role of effective recruitment; the need for in-service training; and student and administrative participation are covered. Included…

A rapid decline in the number of private liberal arts junior colleges is forcing educators to examine the status of this special sector of higher education. This monograph focuses on the history and future of these colleges in higher education, the marketing of private junior colleges, institutional assessment, church-related colleges, computer…

These guidelines are designed to help public school system vocational educators establish programs and services for displaced homemakers within the framework of vocational technical school and community college programs. The main body of the guide consists of six chapters. Chapter 1 provides an overview of the special needs of displaced…