Offers 10 suggestions to attract students to a journalism program and retain their interest in a sequence of classes. (AEA)

Describes the development of a community college journalism curriculum that, among other accomplishments, increased course offerings from nine to 19 hours and moved from the English program to a separate mass communications division. (AEA)

This manual describes and evaluates the implementation of Project BEST-PAL (Basic Education Skills Through-Parent Affective Learning), Brevard Community College's special demonstration training project intended to return adults who have dropped out of the educational system back into the learning environment by bringing them to parenting classes…

Discusses the competition between four-year institutions and community colleges for a dwindling number of students, and describes a Total Marketing Concept (TMC) with which community colleges can maintain their share of the educational market. Relates the experiences of four colleges using this concept. (JP)

In 1981, Pikes Peak Community College initiated a new Continuing Education Area, which featured a "weekend college" for communication classes held on Friday evenings and Saturdays. Faculty and administrators have identified several advantages of the weekend college, including the following: (1) since classes are held in existing…

Proper planning and the use of current computer technology can provide a mechanism not only for coordinating and directing a broad-based recruitment program, but also for compiling a detailed database on applicant and prospective student markets. At West Shore Community College, these objectives were addressed through the development of an on-line…

Points out the underutilization of facilities and the lack of service to potential students caused by the usual morning/evening scheduling pattern. Describes the planning and marketing of Mesa College's Afternoon Curriculum, which offered five six-week sessions during the academic year, and evaluates the program. (DD)

Reports on Tarrant County Junior College's media campaign using testimonials by former students to attract new students, inform the community about educational opportunities, and answer questions about the college. (DMM)

The Upward Bound and Student Support Services programs are the largest of five Education Department programs for disadvantaged students. At Southwest Texas Junior College, the struggle to recruit and hold on to students from an impoverished region depends on the constant stretching of federal dollars. (MLW)

A pilot program at Okalossa-Walton Junior College (Niceville, Florida) sought to increase the number of women in all its vocational areas. Brochures, posters and slide-tape presentations provided information for targeted groups in identified locations. One year after recruitment efforts began, enrollment went from two to twenty in drafting the…

Includes "The Promises of Honors," by Jerri Lindblad; "The Pitfalls of Honors Programs," by Ron Link; "Pedagogy in the Honors Classroom," by Janet Elder; "The Pragmatics of Honors," by Kathy Schwarz; and "Pointers," by Mike McHargue. (DMM)

Blue Ridge Community College (BRCC) in North Carolina has developed a multimedia recruitment program using Asymetrix ToolBook software. Combining text, graphics, and pictures, the program provides curriculum and admissions information to prospective students. By taking an interactive multimedia tour, prospective students can become immediately…

In response to a 3% decline in fall 1977 enrollments, Odessa College developed and implemented a comprehensive marketing program. After initial planning, a marketing task force and nine mini-task forces were created to deal with the topics of community economic markets, community cultural markets, student retention, student recruitment techniques,…

Provides references to ERIC documents dealing with marketing community colleges. Covers the purpose of marketing, planning, and implementing marketing programs, the extent to which marketing is being used, descriptions of programs and activities at individual institutions, and the role of institutional research in support marketing. (DD)

Describes the nursing program at Salish Kootenai College, focusing on recruitment, retention, individual curriculum plans, remedial/refresher courses in math and science, staffing, clinical practica, student responses, and funding. (DMM)