Suggests a 10-point plan to increase visibility of a community college journalism department. Recommends such actions as locating the student newspaper office near an area where students gather socially and developing a speakers' bureau made up of current journalism students who will address local clubs and schools. (AEA)

This monograph is an idea book for two-year institutions thinking of adding an honors program to their list of academic offerings, and as such aspires to provide a useful description of the many options available to honors education for the several audiences who, as a matter of course, may become stakeholders in the operation of a two-year college…

This project was conducted to develop a comprehensive strategic marketing plan for Fox Valley Technical College (FVTC). Components included a review of the literature, establishing criteria for the plan, validation of the criteria, the actual development of the plan involving a formative committee, and the review of institutional marketing plans…

Delineates strategic steps for conducting successful tax election campaigns drawing from the experience of Henderson County Junior College, Texas. Focuses on ways of determining the nature, direction, and strategies of the campaign; campaign leadership and volunteer recruitment; personal contacts; and publicity techniques. (DMM)

A study was conducted to research and develop guidelines for the establishment and operation of a California community college foundation. The study involved a review of state regulations for the establishment of a non-profit foundation, a literature review, participation in two fund-raising seminars, personal interviews with foundation staff at…

Prepared in response to shifts in the student body make-up and demographic changes in the school district, this report provides an in-depth analysis of environmental conditions faced by Triton College (Illinois) and presents a specific marketing plan developed in response to the identified trends. The first sections of the report focus on trends…

This paper presents a synthesis of selected literature on junior college public relations, with emphasis on occupationally oriented programs. Its purpose is to develop a tentative plan to assist in the growth of career education programs in the 2-year college. Subject areas investigated include: (1) the need for public relations; (2) the role of…

A community survey was conducted by Allegany Community College (ACC) in July of 1976 with five objectives in mind: to provide the college Public Relations Office with basic information to assist it in reaching the community; to assist the college in evaluating effects of its promotional efforts in the community, and to try to determine opinion…

A 1983-84 marketing plan is presented for Northern Virginia Community College (NVCC), which is designed to maximize the effective use of shrinking resources to meet the needs of the college's clientele. After introductory material discusses the problems and challenges facing NVCC and the role of marketing in understanding the environment in which…

The cooperative program between Regents College and Miami-Dade Community College, which offers an external Bachelor of Science in Nursing degree, is described. Aspects of the program (known as PRO: Post Registered Nurse Opportunities), such as counseling services, course development and implementation, and public relations, are explained. (CT)

Concurrent with the problem of declining resources from traditional sources, the results of the rapid expansion and construction of community colleges during the 1960's and 1970's encouraged the development of alternatives in funding. By 1978, 52% of the community colleges in the United States had established the foundation as a vehicle for…

FOUR PAPERS PRESENTED AT A CONFERENCE SPONSORED BY THE MIDWEST TECHNICAL EDUCATION CENTER AND THE AMERICAN ASSOCIATION OF JUNIOR COLLEGES ARE FOLLOWED BY RELEVANT RECOMMENDATIONS OF THE CONFERENCE PARTICIPANTS. IN A PAPER ON "OCCUPATIONAL EDUCATION AND SOCIETY", EDMUND J. GLEAZER, JR., DISCUSSED ATTITUDES TOWARD TECHNICAL EDUCATION, RESPONSIVENESS…

A marketing process was designed at Odessa College (Texas) to deal with declining enrollments. Marketing was defined by the administrators and faculty who designed the process as a combination of image portrayal, service adaptability, and the evaluation of how well service and promotion complement one another. The process used a task force…

In this document, the president of Seattle Central Community College presents the mission statements for the college and for each major unit of the college, i.e., the units of Instruction, Administrative Services, Student Personnel Services, Community Relations and Information Services, and the President. Each unit has been required to establish…

In order to deal with the decline in full-time equivalent enrollment at Moraine Valley Community College (MVCC) for the first time in its ten-year history, a model recruitment plan was developed, aimed at increasing enrollments in college programs with weak draw and among communities and high schools whose participation rates were low. The plan…