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Ortiz, Lorelei A. – Business Communication Quarterly, 2013
To teach effective business communication, instructors must target students’ current weaknesses in writing. One method for doing so is by assigning writing exercises. When used heuristically, writing exercises encourage students to practice self-assessment, self-evaluation, active learning, and knowledge transfer, all while reinforcing the basics…
Descriptors: Heuristics, Business Communication, Active Learning, Undergraduate Students
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Wills, Katherine V.; Clerkin, Thomas A. – Business Communication Quarterly, 2009
The use of simulation games in business courses is a popular method for providing undergraduate students with experiences similar to those they might encounter in the business world. As such, in 2003 the authors were pleased to find a classroom simulation tool that combined the decision-making and team experiences of a senior management group with…
Descriptors: Undergraduate Students, Simulation, Reflective Teaching, Outcomes of Education
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Vik, Gretchen N. – Business Communication Quarterly, 2007
In the accounting communication class, which includes both writing and making presentations, the article-based memo has always been the first assignment, in which students learn business formats and writing style, use of headings, audience analysis, and adapting material for different audiences. As part of a large project to revise the accounting…
Descriptors: Writing Assignments, Information Technology, Audience Analysis, Accounting
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Mahin, Linda; Kruggel, Thomas G. – Business Communication Quarterly, 2006
Business and professional writing courses offer ideal contexts for incorporating service learning into the academic classroom. The focus of such courses on rhetorical analysis and language as social action provide a sound theoretical and practical ground for the application of writing and speaking skills to solve problems and effect change. In…
Descriptors: Graduate Students, Business Communication, Social Action, Service Learning