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Direct linkKalam, Abul; Goi, Chai Lee; Tiong, Ying Ying – Interactive Technology and Smart Education, 2023
Purpose: Due to the incredible criticisms by scholars of the excessive use of social media networks, this study aims to explore students' motivation for social media use (SMU) and its effects on academic performance (AP) in the light of uses and gratification theory. Design/methodology/approach: Using the simple random and snowball sampling…
Descriptors: Student Motivation, Social Media, Academic Achievement, Mediation Theory
