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Exploring the Relationship among E-Service Quality, E-Trust, E-Satisfaction and Loyalty at Higher Education Institutions
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Leonnard – Journal on Efficiency and Responsibility in Education and Science, 2019
We examine the effect of e-service quality through E-S-QUAL dimensions of efficiency, fulfilment, system availability, and privacy on e-trust, e-satisfaction and loyalty of students from public and private universities in Jakarta, Indonesia. A total of 304 undergraduates was employed as respondents, and the hypotheses were tested using Structural…
Descriptors: Correlation, Electronic Learning, Student Attitudes, Private Colleges