Student engagement is a growing challenge within higher education, especially as technology continues to evolve and competition for attention rises. As a business discipline, many marketing students struggle to connect with the theory presented in the classroom and seek interactive, experiential learning opportunities. The authors created the…

The purpose of the study is to present the Beehive Interactive Learning Model (BILM) and to provide an example of its application in an undergraduate statistics course. The model is developed by the researcher, who is a professor in Educational Measurement and Evaluation area in Turkey with over 15 years of teaching experience. The model is based…

Email etiquette is an important skill, especially in professional settings. Research demonstrates that undergraduate students follow email rules when given written instructions plus an example. The purpose of the present study was to evaluate the effects of computer-based email instruction on undergraduate students' email etiquette and to assess…

We examine the effectiveness of a planning prompt intervention to reduce procrastination on online homework for college students. The intervention asked students to indicate their intention to earn small amounts of extra credit for completing assignments earlier and form a plan to realize their intentions. Students' learning behavior is measured…

Background: The substantial growth in gamification research has connected gamified learning to enhanced engagement, improved performance, and greater motivation. Similar to gamification, personalized learning analytics dashboards can enhance student engagement. Objectives: This study explores the student experiences and academic achievements using…

To maximize the advantages of virtual learning, the present study highlights the potential for Internet meme design and creation in English language learning (ELL) courses as an innovative activity that raises student agency, increases multimodal literacy, inculcates intercultural communication, and teaches idiomatic expression. Memes resonate a…

While research and practice centred around students and academics working together to co-create in the higher level sector has increased, co-creation in assessment remains relatively rare in a higher education context. It is acknowledged in the literature that deeper comprehension of content can be realised when students author their own questions…

Purpose: The purpose of this paper are twofold. First, to disclose whether accounting students who participate more in online activities proposed by the teacher achieve better learning outcomes. Second, to identify which virtual learning activities achieve improved outcomes. Design/methodology/approach: Data mining is a computer-based tool devoted…