Purpose: Higher education institutions (HEIs) are crucial in sustainable development. To this end, they must infuse sustainability into all their endeavors. This study aims to delve into the unique vertically integrated project (VIP), a project-based learning approach and its impact on students' skills and the surrounding community.…

This paper explores a pedagogical approach to marketing research -- an oft required and not desired course for marketing undergraduate students. Marketing research can become a mundane and not-exciting topic of marketing compared to it's siblings of consumer behavior, social media, advertising, and the like. However, incorporating the approach of…

In recent years, employers have expressed concerns that Science, Technology, Engineering, and Mathematics (STEM) graduates, though proficient in their academic disciplines, lack the critical skills necessary for success in the workplace (Karimi & Pina, 2021). Additionally, many non-STEM majors do not develop the basic STEM competencies that…

This edited book seeks to evolve a global community of practice to share case studies, engage in critical discussion and spearhead thought leadership, to address the paradigm shift in next generation educational practice. This book showcases novel research studies in various forms and engenders interdisciplinary conversation and exchange…

Student-generated materials offer high engagement, connectedness, and satisfaction in learning. In this project, the students merged the concepts and cases learned in class with the experiences of business professionals to create scenarios that can convey the concepts of Business Ethics (BE) and Corporate Social Responsibility (CSR) to secondary…

The primary purpose of this research was to determine if there are any differences in the perceptions between graduate and undergraduate learners regarding the effectiveness of team-based projects in management education. This study was performed using graduate and undergraduate learners from one New Hampshire university. The researcher was…

Student-written cases are powerful pedagogical tools that can lead to improved understanding of business situations, more informed analysis, emphasis on reflection, and clearer expository writing, all of which are critical skills for business students. Cases provide an opportunity for students to enjoy an active learning experience and derive the…