This study examined how well people can recognize and relate to animated pedagogical agents of varying ethnicities/races and genders. For both Study 1 (realistic-style agents) and Study 2 (cartoon-style agents), participants viewed brief video clips of virtual agents of varying racial/ethnic categories and gender types and then identified their…

Before taking formal science education, learners usually construct preconceptions based on their daily life experiences, many of which are scientifically unacceptable misconceptions. In formal science learning, new concepts often contradict these misconceptions. To correct a misconception, it is first needed to create dissatisfaction about it by…

In recent years, teacher professional noticing has become more prevalent internationally. One common definition to distinguish professional noticing from everyday noticing includes the three interrelated skills of attending, interpreting and deciding to respond. We used qualitative analysis to explore prospective teachers' approximations of…

This article summarizes an investigation into how Flash-based cartoon video tutorials featuring molecular visualizations affect students' mental models of acetic acid and hydrochloric acid solutions and how the acids respond when tested for electrical conductance. Variation theory served as the theoretical framework for examining how students…

In this study, students and staff involved in an undergraduate science communication course investigated people's responses to a science-rich episode of the animated sitcom "The Simpsons". Using focus groups, we sought to find out if and how the episode influenced our 34 participants' perceptions of science, but our results problematised…

Scaffolding is a learning approach designed to promote a deeper understanding, it is the support given during the learning process which is tailored to the needs of the student with the intention of helping the student achieve the learning goals, including resources, a compelling task, templates and guides, and guidance on the development of…

Examined the use of animated spokes-characters as product representation in advertising as an aspect of stereotyping in television. Responses of 45 undergraduate students show that more male characters are remembered by viewers because more male characters are used. These stereotypes reinforce the notion that males are more important than females.…