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Stefanie Beninger; Alex Reppel; Julie Stanton; Forrest Watson – Journal of Marketing Education, 2025
The emergence of generative AI (GenAI) has illustrated that higher education needs to adapt to the technology. Its speed of evolution requires that we adequately prepare students for an ever-changing landscape. Toward achieving that aim, we draw on the concept of interpretive flexibility, where the interpretations, uses, and outcomes of a new…
Descriptors: Business Education, Marketing, Artificial Intelligence, Computer Software
Wesley F. Reinhart; Reed Williams; Ryan Solnosky; R. Allen Kimel; Rebecca Napolitano – Advances in Engineering Education, 2025
Data science has become an increasingly popular topic among engineering students and practitioners as high-profile engineering applications of machine learning and artificial intelligence continue to make headlines. Companies in engineering domains are placing a growing emphasis on hiring engineers who can extract insights and create value from…
Descriptors: Engineering Education, Statistics Education, Education Work Relationship, Artificial Intelligence
Ethan C. Campbell; Katy M. Christensen; Mikelle Nuwer; Amrita Ahuja; Owen Boram; Junzhe Liu; Reese Miller; Isabelle Osuna; Stephen C. Riser – Journal of Geoscience Education, 2025
Scientific programming has become increasingly essential for manipulating, visualizing, and interpreting the large volumes of data acquired in earth science research. Yet few discipline-specific instructional approaches have been documented and assessed for their effectiveness in equipping geoscience undergraduate students with coding skills. Here…
Descriptors: Earth Science, Undergraduate Students, Programming Languages, Computer Software
Shahper Richter; Marilyn Giroux; Inna Piven; Herbert Sima; Patrick Dodd – Journal of Marketing Education, 2025
AI advancements in higher education have reshaped marketing education, posing challenges for educators in integrating AI into curricula. This integration is essential for aligning with industry advancements and fostering responsible AI utilization among students. The purpose of this study is to provide insights into how marketing educators can…
Descriptors: Constructivism (Learning), Artificial Intelligence, Computer Software, Technology Integration
Paschoal, Leo Natan; Melo, Silvana Morita; Neves, Vânia de Oliveira; Conte, Tayana Uchôa; Souza, Simone do Rocio Senger de – Informatics in Education, 2023
Nowadays, few professionals understand the techniques and testing criteria to systematize the software testing activity in the software industry. Towards shedding some light on such problems and promoting software testing, professors in the area have established Massive Open Online Courses as educational initiatives. However, the main limitation…
Descriptors: Computer Science Education, Computer Software, College Faculty, MOOCs
Tiahrt, Thomas; Hanus, Bartlomiej; Porter, Jason C. – Decision Sciences Journal of Innovative Education, 2022
Firms desire graduates capable of executing current and future business practices, many of which revolve around data. To meet those needs, we shifted the orientation of our required information systems course from technology to data. Instead of a survey of information systems, students learn the data acquisition-preparation-mining-presentation…
Descriptors: Information Systems, Information Science Education, Computer Software, Undergraduate Students
Mohammad Heshmati; W. David Purvis – Chemical Engineering Education, 2024
Three real-world datasets are introduced for a petroleum engineering capstone design course, providing detailed problem statements, assessment criteria, team-building practices, and required software packages. Two surveys reveal that students prefer real datasets over synthetic ones, and despite initial challenges, students feel proud of their…
Descriptors: Chemical Engineering, Engineering Education, Fuels, Capstone Experiences
Holman, Justin O.; Hacherl, Allie – Journal of Statistics and Data Science Education, 2023
It has become increasingly important for future business professionals to understand statistical computing methods as data science has gained widespread use in contemporary organizational decision processes in recent years. Used by scores of academics and practitioners in a variety of fields, Monte Carlo simulation is one of the most broadly…
Descriptors: Teaching Methods, Monte Carlo Methods, Programming Languages, Statistics Education
Mark Frydenberg; William VanderClock – Information Systems Education Journal, 2024
This paper reflects on the process of designing and implementing an update to the "Introduction to Information Technology" course at Bentley University, a business university in New England. Driven by a university-wide curriculum reform initiative and following best practices from digital literacy frameworks and IS model curricula, the…
Descriptors: Computer Science Education, Educational Change, Curriculum Development, Pilot Projects
Yi-Ping Wu; Hui-Hsien Feng; Bo-Ren Mau – Interpreter and Translator Trainer, 2025
Corpus analysis methods have been widely employed in literary translation research by numerous scholars. However, their integration into literary translation training has yet to be developed. With the advancement of AI technology, this paper explores the potential of employing AI-enhanced corpus text analysis and text mining techniques in this…
Descriptors: Translation, Computer Software, Comparative Analysis, Language Styles
Yang, Jing – Journal of Advertising Education, 2023
With artificial intelligence (AI) technologies making significant evolutions over the past few years, there is a growing need for advertising students to get familiarized with the different types of AI technologies and explore and experiment with ways to adapt to such changes. This article illustrates the development and implementation of the…
Descriptors: Advertising, Professional Education, Merchandise Information, Course Descriptions
Johnson, Marina E.; Misra, Ram; Berenson, Mark – Decision Sciences Journal of Innovative Education, 2022
In the era of artificial intelligence (AI), big data (BD), and digital transformation (DT), analytics students should gain the ability to solve business problems by integrating various methods. This teaching brief illustrates how two such methods--Bayesian analysis and Markov chains--can be combined to enhance student learning using the Analytics…
Descriptors: Bayesian Statistics, Programming Languages, Artificial Intelligence, Data Analysis
Yoshida, R.; Page, R. – PRIMUS, 2022
In the fall of 2009 and in the spring of 2012, supported by the National Institute of General Medical Sciences (NIGMS) in the National Institutes of Health (NIH), we designed a course "Phylogenetic Analysis and Molecular Evolution" (PAME), the first cross-listed course across three different colleges (College of Arts and Sciences,…
Descriptors: Molecular Biology, Evolution, Molecular Structure, Graduate Students
Hien Thi Ngoc Le – Online Submission, 2023
In second language acquisition, grammar is important in enhancing skills and language ability. Freshmen who majored in English at university are required to study grammar as a specific subject along with other skills like reading, speaking, listening, and writing. At the tertiary level, students learn grammar differently from at lower levels, so…
Descriptors: Computer Assisted Instruction, Computer Software, Grammar, Teaching Methods
Linwan Wu; Allyssa Andrews – Journal of Advertising Education, 2024
Programmatic advertising has come to dominate the landscape of digital media planning. To prepare ad majors for their future careers in the industry, it is essential to teach students programmatic buying and provide them with hands-on experience. In this article, the authors present their approach of integrating teaching programmatic buying into a…
Descriptors: Advertising, Professional Education, Teaching Methods, Purchasing