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A Generational Examination of Instructional Facebook Use and the Effects on Perceived Instructor Immediacy, Credibility and Student Affective Learning
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Enskat, Aaron; Hunt, Stephen K.; Hooker, John F. – Technology, Pedagogy and Education, 2017
This study examined Millennial student perceptions of use of social networking, specifically Facebook, by instructors. Two independent variables were examined: instructor age (Baby Boomer or Millennial) and use of Facebook (utilising a course group site through the service versus not using the service at all). Results revealed that Baby Boomer…
Descriptors: Social Media, Mass Media Use, Computer Uses in Education, Generational Differences