Marketing students are known as less likely to have an affinity for the quantitative aspects of the marketing discipline. In this article, we study the reasons why this might be true and develop a parsimonious 20-item scale for measuring quantitative affinity in undergraduate marketing students. The scale was administered to a sample of business…

Included herein is the conference proceedings of the 26th Annual Conference on the Teaching of Psychology: Ideas and Innovations, sponsored by the Psychology Department of the State University of New York at Farmingdale. The conference theme for 2012 was: The value of an undergraduate degree in psychology: Why psychology--Why now?. The Conference…

Academic departments in kinesiology and physical education have historically struggled with the important issue of interdisciplinary collaboration in the areas of teaching, research, and service. The resultant lack of coherence can prove problematic as undergraduates attempt to complete the often difficult transition from student to professional…