Despite an increased number of case studies simulating social problems in the classroom, due attention has been rarely paid to social dilemma games in light of teaching the key concepts of sociology. We propose a paper-and-pencil experiment designed for sizeable students to simultaneously explore various conditions of sustainable cooperation in a…

Following major strategic policy reforms and transformations in the higher education sector, branding as a strategic resource has become an integral part of the strategic decisions of higher education institutions (HEIs). However, despite a plethora of studies about HEI branding, very little is known about university brand evangelists as an…

Despite college rankings' popular yet controversial nature, there is little known about the relationship between college rankings and students. Prior literature suggests that students who make use of rankings are more privileged, yet there lacks a comprehensive analysis surrounding the types of students who place importance on rankings in more…

Black African students are increasingly choosing the United States as their preferred destination, and many choose to study at predominantly White institutions (PWIs). The purpose of this qualitative study was to investigate reasons that may influence their identification and commitment to those PWIs. We interviewed 20 sub-Saharan Africans at two…

This study explored the association between two parental career expectations (reward/prestige and comfort/stability) and career indecisiveness with the moderation of gender in 523 Chinese undergraduates. We found that women undergraduates perceived lower parental reward/prestige and higher comfort/stability expectations than men. Perceived…

As it becomes more difficult to predict enrollment outcomes and the decline in high school graduates' looms on the horizon, the ability of higher education leaders to understand what characteristics of the university brand are most compelling for prospective students is important to ensure enrollment objectives are met. This mixed-methods…

In Germany enrolment in majors is of considerable interest to academic departments, because their budget depends on the number of enrolled students. Besides observed factors, we presume that unobserved latent variables influence the major-choice decision of students. Using stated preferences data from a discrete choice experiment among students…

The purpose of this article is to explore the possibilities of constructing performance indicators for the Faculty of Law (FL) at the University of São Paulo (USP), aiming to use them as instruments capable of institutional evaluation and as metrics capable of national and international comparisons, looking to strengthen their reputation. The…

Lackluster BA completion rates have made it clear that improving postsecondary outcomes in the U.S. is not simply a matter of raising college enrollment rates. In addition to increasing the number of people who attend college, it is also important to increase the number of people who graduate. Over the years, scholars have identified many factors…

Purpose: The paper examines the effects of individual differences on the key motivational factors affecting Chinese study abroad students. Design/methodology/approach: The current study adopts a quantitative survey approach. Students are recruited through the largest online survey provider in China. Using 335 completed questionnaires and factor…

This study provides an insider's perspective on why engineering undergraduates at elite Indian universities lack academic motivation. Using interpretive qualitative research (actors approach), we uncover students' perceptions of academic (de)motivation and group them into three broad categories: faculty-related, course-related and…

Although engagement of the low-income students increased since the introduction of inclusive policies in the post-apartheid higher education in South Africa, inequality of access, participation and achievement still persists. While focus has been on increasing enrolment and addressing students' concerns in universities, little attention has been…

There is a great deal of discussion in the academic literature around how the current conditions in higher education frame students as customers. Observers are of the view that rankings and marketing, an increased focus on student satisfaction, and particularly tuition fees, encourage an instrumental, passive attitude towards a university…

In a context where mass higher education has eroded the job security once guaranteed by higher qualifications, students are more likely to view higher education as an "investment" which should yield return in terms of their employability. The aim of this study is to understand whether Portuguese students consider employability as the…

The changing facets of the Malaysian higher education created market-based competition among higher education institutions. With increasing competition in the higher education environment, a clearer understanding of why and how students choose universities is more important to help universities develop their marketing strategies. This paper…