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Direct linkChaisamrej, Rungrat; Zimmerman, Rick S. – Applied Environmental Education and Communication, 2014
This research compared the ability of the theory of planned behavior (TPB) and the altruism framework (AM) to predict paper-recycling behavior. It was comprised of formative research and a major survey. Data collected from 628 undergraduate students in Thailand were analyzed using structural equation modeling. Results showed that TPB was superior…
Descriptors: Behavior Theories, Altruism, Prediction, Recycling
