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Kim, Dae-Hee; Hettche, Matt; Spiller, Lisa – Marketing Education Review, 2019
To advance the pedagogical discussion on adopting third-party certifications in marketing courses, this article examines responses of undergraduate students with different learning styles to the online certification program incorporated into marketing classes. While the overall student opinions were positive especially as a valuable addition for…
Descriptors: Marketing, Cognitive Style, Certification, Undergraduate Students
O'Sullivan, Timothy P.; Hargaden, Gra´inne C. – Journal of Chemical Education, 2014
This article describes the development and implementation of an open-access organic chemistry question bank for online tutorials and assessments at University College Cork and Dublin Institute of Technology. SOCOT (structure-based organic chemistry online tutorials) may be used to supplement traditional small-group tutorials, thereby allowing…
Descriptors: Organic Chemistry, Tutorial Programs, Online Courses, Error Correction