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Sims, Judy Rene – Online Submission, 2010
This paper was presented on the panel, "Perspectives on Teaching about Radio, Culture, and Society," sponsored by the Radio/Audio Media and International Divisions of the Broadcast Education Association (BEA) at the BEA National Convention. The purpose of the panel was to examine various perspectives - domestic and international - on…
Descriptors: Cultural Awareness, Radio, Programming (Broadcast), Teaching Methods
Potter, Robert F. – 1996
A study examined whether ethical sensitivity can be measured in response to radio programming. The study was interested in the extent to which a person feels a program is unethical in either its substance or its presentation. Subjects, 17 undergraduates in telecommunications at a large midwestern university, received course credit for their…
Descriptors: Audience Response, Ethics, Higher Education, Media Research
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Brentar, James E.; And Others – Communication Monographs, 1994
Finds an inverted-U shaped relationship between frequency of exposure to rock and popular songs and affect toward the songs among undergraduate students. Finds no support for the hypothesis that subjective novelty and complexity interact with exposure in determining affective evaluations. (SR)
Descriptors: Audience Response, Communication Research, Higher Education, Media Research