This article utilises rhetorical analysis as a method to investigate course level marketing communications for undergraduate fashion marketing degrees in England. The purpose of this method is to explore the persuasive appeals of Aristotle's triad of logos, ethos and pathos, how they are used and how these appeals could differ by university type.…

Rhetoric plays an important role in helping information technology (IT) professionals communicate their ideas clearly and effectively. By employing rhetorical devices when speaking about technology topics, IT professionals can present logical and convincing arguments, and demonstrate their knowledge and expertise while engaging the audience and…

This article examines the effectiveness and impact of the AIDA (Attention, Interest, Desire, Action) persuasive strategy versus more direct rhetorical strategies. Approximately 142 individuals in the 18 to 25 age range participated in this study, which compared the persuasiveness of pairs of fundraising messages. Our preliminary findings indicate…

Cross-cultural study of rhetorical traditions as they exist or have existed in different societies around the world has been the focus of contrastive rhetoric. Studies in contrastive rhetoric in the past years confirm that culture is reflected in rhetorical patterns. Using the argumentative essays of 55 students from a state university in Central…

Research into the teaching and assessment of student writing shows that many students find academic writing a challenge to learn, with legal writing no exception. Improving the availability and quality of timely formative feedback is an important aim. However, the time-consuming nature of assessing writing makes it impractical for instructors to…

This article offers readers 13 "My Favorite Assignments" that were presented at the Association for Business Communication's 83rd annual conference held in Miami, Florida, in 2018. The teaching innovations offered include assignments that present quick, fun icebreaker exercises; visual communication and diversity; rhetoric; email; and…

Although the concept of contrastive rhetoric has received considerable attention in research on second language writing, it has not been adequately examined in a linguistically complex context such as Tunisia. This study is an attempt to contribute to the growing body of research on second language writing through investigating the validity of the…

Organic chemistry is often promoted as a course designed to cultivate skill in scientific "ways of thinking." Expert organic chemists perceive their field as one in which plausible answers to complex questions are arrived at through analytical thought processes. They draw analogy between problem solving in organic chemistry and diagnosis…

Like any other discipline, academic writing is equally crucial for law undergraduates to master. Project reports, argumentative essay writing on current socio-legal affairs and research paper writing comprise requisites in academia for law learners. Students' appropriation of higher order concerns in academic writing is a major challenge for…

Negotiating membership within a disciplinary community is as much an exercise in rhetorical facility as it is content expertise. Where individuals reside in the hierarchy of membership is determined by not only what they talk and write about, but how. Yet, there are many factors that can impact newcomers' acculturation into a disciplinary…

Aristotle's three proofs remain central to students' understanding of argumentation and persuasion. They are fundamental for those just beginning rhetorical study, as well as being of interest to experienced scholars. Investing time in learning the proofs supports students' future practice and study of rhetoric. Unfortunately, the…

Readers can explore 13 teaching innovations presented at the 2019 Association for Business Communication annual international conference in Detroit, Michigan. These assignments are designed to add fuel to oral and written persuasion, including the practical use of rhetorical tools. Ideas to advance learners' professional development are presented.…

An essay's motive or research problem consists of the rhetorical moves illuminating why that essay matters--what puzzling elements of a primary source it resolves, which contradictions in the data it explains, or what gaps in the literature it fills. This article invites college instructors to dedicate some of their classroom time to teaching…

The purpose of this study was to investigate if college students' verbal aggressiveness and argumentativeness traits promote their tendencies to engage in instructional dissent (i.e., expressive, rhetorical, vengeful). Participants were 172 undergraduate students who completed a self-report survey measuring these traits and their dissent practices…

Recent initiatives in WAC/WID and CxC/CAC programs have emphasized the need to support multimodal composing in writing studies and in other academic disciplines. This ethnographic case study examines the academic multimodal composing practices of undergraduate students in the visually-based discipline of architecture. The results of this study…