In this senior capstone course, students participate in a semester-long project to observe an organization while applying communication theories and concepts that they have learned throughout their time in the program. After observing the organization and conducting informal interviews with some of its members, students identify a…

The adoption of enterprise-wide systems like Customer Relationship Management (CRM) systems continues to grow globally. Due to the prevalence of CRM software in businesses and CRM's expected growth, Information Systems (IS) graduates will likely interact with a CRM system in their careers. However, learning enterprise systems like CRM is…

This article presents marketing educators with an approach to teaching an undergraduate services marketing class with a unique emphasis on service design. As part of the class, the content on services marketing fundamentals is blended with a detailed discussion of service design. Additionally, hands-on experience with the service design process is…

This research investigates the effectiveness of incorporating a client-based project in an undergraduate course by comparing it with a non-client-based project. This study utilizes quantitative (i.e., experiment) and qualitative (i.e., in-depth interviews) methods to examine the impact of client-based projects on students' course performance and…

Research has indicated that interprofessional collaboration improves client outcomes, enhances work life, optimizes costs, and allows professionals to tackle complex situations with increased knowledge and creativity. However, the inherent barriers and challenges of developing effective interprofessional teams have been documented in the…

The need for computer science (CS) education, especially computer network education, is increasing. However, the challenges of teaching students with diverse backgrounds and engaging them in hands-on activities to apply theories into practices exist in CS education. The study addressed the challenges by using project-based learning (PBL) and…

This study addresses two areas of need in the literature. First, we recognize the impact of experiential-learning on student outcomes and fewer opportunities within the social sciences. Second, as academics in criminal justice and education, we are aware of educational needs of incarcerated persons. The current study blended together…

This paper explores a pedagogical approach to marketing research -- an oft required and not desired course for marketing undergraduate students. Marketing research can become a mundane and not-exciting topic of marketing compared to it's siblings of consumer behavior, social media, advertising, and the like. However, incorporating the approach of…

Drawing on challenges I experienced when teaching a political communication course, I designed an upper-level undergraduate course with the objective of developing students' civic competence and democratic engagement. The major class assignment, which is the focal point of this best practices essay, was a four-step collaborative voter mobilization…

This article provides a case study of three educational digital storytelling (EDS) projects in which researchers use intercultural identity management theory (IMT) as a framework to investigate student claims of transformation within short-term study abroad courses. Across three separate hybrid digital production and intercultural communication…

Purpose: This study aims to propose a service-dominant logic (S-DL)-informed framework for teaching innovation in the context of human--computer interaction (HCI) education involving large industrial projects. Design/methodology/approach: This study combines S-DL from the field of marketing with experiential and constructivist learning to enable…

In higher education, online students are often precluded from research assistantships that are more accessible for campus-based students. At a highly ranked institution for online learning, we developed the Undergraduate Research Program (URP) to address this gap in opportunities for online students. The URP is designed to engage fully distanced…

The Packaging Mockup Project directs students to (1) learn the basic tools in the Adobe Photoshop application, (2) research and create a new brand concept for different product categories, and (3) design an original packaging mockup of their own brand concept. This project is designed to allow students to apply what they learn about branding as…

The dynamic society we live in requires constant adaptation and innovation on every aspect of our daily lives, allowing us to improve the necessities of different people by doing it. For this study, we used a new approach with project-based learning to go beyond the typical environment in higher education and bring solutions to real-life…

In this teaching case, we describe an experiential learning project that allows students to perform sentiment analysis on a set of tweets (posts made on the social media platform, Twitter) by collecting and analyzing posts that include key words selected by the students. Sentiment analysis refers to the process of identifying and categorizing…