Asynchronous assessment, which includes quizzes or exams online or outside class, offers marketing educators an opportunity to make more efficient use of class time and to enhance students' learning experiences by giving them more flexibility and choice in their assessment environment. In this paper, we examine the performance difference between…

Undergraduate students who were given specific instructions to form mental images while reading a text passage containing spatial information scored significantly higher than the control group on a drawing posttest. Significant correlations also resulted between the test scores and both reading time and use of imagery. The use of imagery…

The effect of instructional analogy training on the level of immediate, as well as 14-day delay, comprehension of tangible and intangible physiological concepts was investigated. Ninety-four college-aged subjects were given training either with or without instructional analogies over five tangible and five intangible advanced physiological…

Describes a study of undergraduates in a biology course for nonmajors that examined the effects of four methods of immediate corrective feedback during computer-based instruction (CBI). The relationship between types of corrective feedback and types of errors made by learners during CBI and during a later retention test is also examined. (33…

Although both learner control and feedback have been heavily researched, very little research has been conducted on giving learners control over the feedback which they receive. The purpose of this study was to examine the effect of learner control of feedback in a computer assisted instruction (CAI) lesson. The independent variables were type of…

Intended to aid in the design of computer systems that promote efficient learning and performance, this study compared the effects of using hard copy and online format tutorials on the learning activities of 48 undergraduate students in either design or engineering. The tutorials, which provided instruction on the use of the equipment and basic…

Describes a study of 80 undergraduate foreign language learners that compared the use of a hyper-reference source incorporating an electronic dictionary and a conventional paper dictionary. Measures of consultation frequency, study time, efficiency, and comprehension are examined; bilingual and monolingual dictionary use is compared; and further…

Explains the combination of hypertext and knowledge maps into hypermaps, and describes a study of undergraduates learning statistical material that compared the effectiveness of using hypertext versus hypermaps. Recall, reference time and accuracy, and student satisfaction are investigated, and needs for further studies are suggested. (10…

Discussion of digital audio in computer-based training (CBT) focuses on a study at the University of Central Florida that was conducted to determine whether the addition of audio to CBT had positive effects on undergraduates' cognitive achievement levels and to analyze its effect on time required to complete a lesson. (14 references) (LRW)

Discusses research on learner control, pacing, and sequence, and describes a study of undergraduates that was conducted to determine the effects of learner versus program control of pacing and sequence in an interactive video lesson on photography. Results are analyzed, and suggestions for further research are given. (38 references) (LRW)

Designed to develop a more practical model for adapting context to learner interests, this study used computer-based instruction to make alternative contexts for statistics problems--sports, business, education, or no-context--available for selection by individual learners. The subjects were 227 undergraduate students enrolled in required…