The importance of undergraduate research as a means of engaging students in higher order levels of thinking has become increasingly recognized in literature. The literature further suggests that benefits accrue most greatly to those in underrepresented groups including racial minorities and first-generation students (Gregerman et al. 1998; Ishiyama, 2007; Barlow and Villarejo 2010; Finley & McNair, 2013). Given these observations, it is somewhat surprising that undergraduate research is promoted at many institutions in a largely piecemeal approach, usually targeting relatively small groups of select students such as those who are part of an honors program or those who seek out independent study or special topics courses. This article outlines one regional institution's approach to systematically promoting and embedding undergraduate research as a high-impact practice that is available to the entire student population. Following Tinto's model of student persistence, which emphasizes both academic performance and faculty-student relationships as necessary elements for student success (Tinto, 1987), the institution's Undergraduate Research Symposium (URS) is a formal process developed to encourage, display, reward, and celebrate undergraduate research accomplishments that arise from student-faculty research collaborations. Using a regional, teaching-focused state university as a case study, this article documents the formation and growth of the campus-wide annual URS and examines several positive changes in the institution's culture toward research as a result. The symposium is an idea that is easily adaptable and extendable to fit a wide variety of institutions and colleges.