Technological advancements have profoundly transformed business operations and decision-making processes. They underscore the pivotal role of technology in gaining a competitive edge, a critical competency for future business leaders. However, college students in business disciplines, particularly underserved populations, commonly exhibit a lack of interest in developing STEM skills. This issue arises from a complex interplay of various factors that require further exploration. This paper presents an empirical study that delves into the multifaceted origins of this challenge. The study unveils significant insights, shedding light on the importance of addressing disparities in early STEM engagement. The resulting findings mostly align with our hypothesis, suggesting the need for unconventional STEM education tailored for underserved business students. By examining the roots of this issue, the research brings about nuanced perspectives for educators and other stakeholders to consider when developing targeted strategies to enhance the readiness of underserved business graduates for the demands of technology-driven business environments.