Trademarks figure prominently in college and university brand formation efforts. Trademarks are intangible rights that allow institutions to define and protect aspects of their identities important to them as they engage in markets. This multiple-method study, grounded in legal and policy research, provides a first look at how institutions are…

Legal questions involving conveyance of university-developed technology to the marketplace are becoming an increasing problem. This article discusses issues of intellectual property, including: university policies of ownership; faculty copyrights; university partnerships with the federal government; hidden costs of aggressive protection; and…

As a result of actual and anticipated growth in the level of entrepreneurial activities within the University of Maryland System (UMS), and corresponding growth in licensing and royalty revenues, a threshold policy was recommended in the Joint Chairmen's Report of 1996. Such a policy would establish a maximum threshold beyond which a portion of…

This study examined university technology transfer in Maryland in terms of three issues: (1) the economic impact of university technology transfer; (2) a comparison of the technology transfer effort of University of Maryland System (UMS) institutions with other regional and "best practice" institutions; and (3) the technology transfer…