Publication Date
| In 2026 | 0 |
| Since 2025 | 0 |
| Since 2022 (last 5 years) | 1 |
| Since 2017 (last 10 years) | 1 |
| Since 2007 (last 20 years) | 2 |
Descriptor
| Creativity | 2 |
| Innovation | 2 |
| Reputation | 2 |
| Strategic Planning | 2 |
| Universities | 2 |
| Academic Persistence | 1 |
| Barriers | 1 |
| College Administration | 1 |
| College Faculty | 1 |
| Decision Making | 1 |
| Educational Change | 1 |
| More ▼ | |
Author
| Alejandro Valencia-Arias | 1 |
| Alexander Tabares-Penagos | 1 |
| Gustavo Moreno-López | 1 |
| Jaime Alberto Orozco-Toro | 1 |
| Ledy Gómez-Bayona | 1 |
| Tierney, William G. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Evaluative | 1 |
| Reports - Research | 1 |
Education Level
| Higher Education | 2 |
| Postsecondary Education | 2 |
Audience
Location
| Colombia | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkLedy Gómez-Bayona; Alejandro Valencia-Arias; Jaime Alberto Orozco-Toro; Alexander Tabares-Penagos; Gustavo Moreno-López – Cogent Education, 2024
The lack of understanding and application of marketing in universities necessitates research to improve satisfaction, permanence, lasting relationships, and brand identity, and to promote creativity and innovation in education. The objective of this research is to identify how higher education management innovates to build brand identity.…
Descriptors: College Faculty, Marketing, College Administration, Teacher Attitudes
Download full textTierney, William G. – Pullias Center for Higher Education, 2014
In the 21st century world-class universities will need to be much more focused on innovation, rather than on stability and standardization. An innovative organization is different from a stable one. It requires different skills from its participants, and it functions in a different way from a stable organization. A focus on innovation will…
Descriptors: Innovation, Educational Development, Universities, Recognition (Achievement)
