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Direct linkLatif, Khawaja Fawad; Bunce, Louise; Ahmad, Muhammad Shakil – International Journal of Educational Management, 2021
Purpose: Student loyalty is important if universities are to stay in business by recruiting and retaining satisfied students who provide positive evaluations of their university to others. The current study employed a theoretical framework established by consumer researchers to test the hypothesis that university social responsibility (USR) would…
Descriptors: Universities, Student College Relationship, Graduate Students, Undergraduate Students
