Returned academics who have doctoral education abroad, a fast-growing group in developing countries, are seen favorably in producing quality academic outcomes. However, academic performance and barriers are also important to learning mobility benefits and ensuring optimal outcomes motivated by the absence of research in the native context. The…

The purpose of this paper is to show what are the applicants' institution selection criteria in higher education in Hungary and what changes this will imply in higher education management and communication. These questions were investigated based on a review of the most relevant literature and the analysis of 1396 Hungarian higher education…

Third Stream Activity (TSA) is increasingly important to UK universities and the wider economy, through innovation and entrepreneurship. Using data from the 2009/2010 UK Higher Education Business and Community Interaction Survey, this study investigates UK universities' TSA. Through considering the data in original and logged forms, two…

Internationalization and integration of the educational environment raises the issue of university lecturer development of professional mobility in Kazakhstan's higher education system. The aim of the study is to find an empirical approach to defining the factors for the development of lecturer professional mobility in the modern conditions of…

Purpose: A fuller understanding of the information search behaviour of prospective students in the digital era is one of the keys to success in university recruitment. The purpose of this paper is to investigate students' university choice factors in relation to the online environment. Design/methodology/approach: In total, 637 samples from 11…

The majority of today's students in online higher education are millennials and have grown up using technology. Therefore, there is a need to determine if their expectations from online learning are different from previous contextual studies and whether or not these vary across gender. This study used a mixed method approach, using focus groups,…

Purpose: The purpose of this paper is to assess the extent to which the critical relational variables of university reputation, student trust and student-university identification influence student behaviour towards transnational education partnerships. Design/methodology/approach: Students undertaking British degrees at two transnational…

Over the last decade, many universities attempted to improve their public image by changing their corporate visual identity (CVI) and/or name. Despite the prevalence of such practices, little research has been conducted into their effectiveness. The research reported here focused upon one facet of the higher education branding debate, that of the…

Purpose: In today's complex and highly competitive marketplace, universities and colleges, realizing a need to develop sustainable strategies, have turned to branding as a solution. However, because of unique service characteristics, universities' branding attempts may not always result in success. The purpose of this paper, utilizing the concept…

Background: World university rankings have been around for a decade and there are several such systems competing for the attention of higher education institutions. A frequent criticism is that they have a bias toward English-speaking countries and sciences; Europe and the Latin America have been vocal about this and are working on alternatives.…

In many countries and regions around the world international students now weigh up the potential advantages and disadvantages of undertaking their higher education at an international branch campus rather than at a home campus located in a traditional destination such as the United States or United Kingdom. The aim of the research is to identify…

This study measures the significance of factors used by minority students in their selection of universities/colleges. This web survey was conducted mainly on 778 students enrolled in journalism/mass communication courses representing five historically black colleges and universities (HBCUs) and twelve other universities. Differences were found…