Studies on academic inbreeding have mostly focused on institutional inbreeding and its negative effects, whereas little research has explored its causes. We identify current explanations of the macro-, meso- and micro-level factors that sustain academic inbreeding as well as research gaps. We address a main research gap regarding what macro-level…

In the numerous studies of segmentation for higher education marketing, the primary focus has been on segmenting students. In fact, universities serve a diverse audience that includes parents, employers, alumni, donors, and other members of society. The primary purpose of this study is to explore the extent to which universities must attempt to…

Extant literature examines the role of alumni in supporting higher education institutions (HEIs) through donation behavior. However, scant empirical studies examine the influence of alumni in the context of extra-role brand building behaviour in HEIs. This study examines university identification and university social community identification in…

Higher education institutions rely on support from donors to improve and sustain the institution. Employees within development, fundraising, and alumni relations (fundraising employees) play a pivotal role in securing vital funding through connections and support from alumni. In addition, they help fulfill the university's philanthropic mission by…

Purpose: This paper aims to understand why higher education institutions (HEIs) struggle to become sustainable institutions themselves despite providing relevant teaching and research on sustainability. Design/methodology/approach: Using 17 open-ended, semistructured interviews to determine common themes (codes) regarding sustainability, the…

The purpose of this study was to identify Core components perceived by faculty to be effective in their prominent graduate entrepreneurship education programs. The study sought to identify the best practices in graduate entrepreneurship education programs from the perceptions of faculty in the field. Research questions guiding the study were: (1)…

This study aimed to find how the brand image and satisfaction of universities influence university students' word-of-mouth behavior, including the sharing of satisfying experiences and recommendations to others. This study conducted a questionnaire survey and distributed 400 questionnaires to students and graduates of universities in Taiwan; 336…

The Council for Advancement and Support of Education (CASE) launched the volunteer-led Asia-Pacific Alumni Relations Survey in 2014 to provide a resource for alumni relations professionals to benchmark performance internally and against fellow institutions of higher education. That was the first survey CASE has done on alumni relations programmes…

This research deals with factors that explain fundraising success and what types of institutional arrangements or practices exist at four year US public universities which make them successful or unsuccessful. Investment in higher education from state government continues to decline; alumni giving participation rates are falling, and many…

The purpose of this study was to gain a stronger understanding of the characteristics that influence membership levels at dues-based alumni associations serving public universities. Prior studies have demonstrated that alumni association members are more likely to give to their institutions; and their gifts, on average, are larger than those of…

This paper examines the relationship between university ranks and outcome measurements. Many students select the university that they will attend based on these rankings In this paper the rankings conducted by two studies are examined. U.S. News and World Report rankings are based upon measures of the quality of input, retention while in school…

A prevailing common notion regarding fund-raising success in higher education is that institutions with "more" of certain important characteristics achieve higher totals in voluntary support than institutions with "less." The corollary, which also prevails, is that if there are not high levels of these characteristics, the…

The second edition of the University of Louisville Fact Book provides for government, professional, and proprietary agencies an analyses of all aspects of the university. Areas include: general information that examines the history, mission, location, and size of the university; administration; degrees; students; faculty; staff; budget; grants and…

This paper discusses the use of a semantic differential research tool to investigate the image of Tufts University in Massachusetts. Specifically explored are the following questions: (1) What are the differences between the institution's desired image and current image? (2) Do various constituencies view the institution differently, and if so,…

The use of marketing concepts to maintain and enhance the image of a university is considered. Over all, what is needed is a system for image assessment to provide a basis for image development. Without this system and its information outputs, misconceptions can enter the policy-making process at critical junctures, and the life of the institution…