Purpose: The current research aims at investigating the mediating effect of electronic word of mouth (eWOM) on the link between entrepreneurial education and choice of the university among students. The main focus of this paper is that when entrepreneurial education is properly-implemented at universities, it leads to several positive outcomes…

The allocation of financial resources in higher education has always been a hot topic of concern in academia and society. The measurement and evaluation of the allocation efficiency of higher education financial resources from the perspective of 'Double first-class' construction is the most important initiative to improve the quality of higher…

There is scarce research classifying and investigating the relationship between B2C and C2C value co-creation. Based on the value co-creation theory and literature on brand awareness, this study developed a research framework to demonstrate the relationships between B2C and C2C value co-creation constructs, with the mediation of brand awareness. A…

To promote university patent transfer (UPT) and technology diffusion, the Chinese government has implemented a series of economic incentives. One such incentive involves increasing the share rate of faculty inventors from 20% to 50%. We investigate whether such sharing arrangements are effective in encouraging patent disclosure by faculty…

Higher Education Institutions face a highly competitive climate nowadays. Thus, these institutions need to increase their market orientation and, a key factor, stakeholders' loyalty. In this paper, a model of high predictive power of loyalty is tested for a medium-sized European university, using a sample of 4023 individuals, including students,…

For two centuries, academics and their universities have competed for prominence and vied to demonstrate that their institutions are at the center of the scholarly world. Scientific advances in particular fields, reciprocal academic visits and conferences, impressive physical architecture, and publishing in shared venues and a "lingua…

Currently, the higher education sector can be considered a marketplace, within which university education is considered a marketable service in the literature on higher education management. The analysis of the variables that generate university image has been the subject of numerous studies on higher education institutions (HEIs). The purpose of…

Global university rankings influence students' choices and higher education policies throughout the world. When rankers not only evaluate universities but also provide them with consulting, analytics, or advertising services rankers are vulnerable to conflicts of interest that may potentially distort their rankings. The paper assesses the impact…

Purpose: Competitive universities try to improve their reputation to attract the best students as university reputation is a significant factor affecting the decision of a student. In this context, universities need a systematic management plan to improve their reputation among the stakeholders. This study aims to identify the factors affecting…

The present study presents a formal model of the dynamics of a university's reputation that points to the existence of a snowball effect where alumni donations raise a university's reputation, which in turn generates additional alumni donations. Given that econometric results presented in this study confirm the model's main findings, supporting a…

Global student mobility has reached far beyond Europe, North America, and Australia. Malaysia, Singapore, and South Korea have become the 'emerging contenders' focusing on attracting international students, primarily from other Asian countries. This heightened competition among higher education institutions (HEIs) challenges their sustainability.…

This study examines international brain race for world-class universities as measured by the QS World University Rankings (QS) and the Academic Ranking of World Universities, particularly in the context of Asian nations' institutional competition and benchmarking against American counterparts. Applying mixed methods with statistical analysis of…

Universities elsewhere have been changing its purposes, functions, roles, and pursuits in society. This study is a case study of Mongolian higher education in which institutional changes are taking place incrementally. The purpose of this study is to explore institutional isomorphism or homogenization of a case university in Mongolia in two…

The paper contributes to the growing and often controversial study of higher education productivity measurement. The paper clarifies core productivity ideas, and considers alternative models for productivity assessment. Results from these models are explored using data from Australian higher education. Findings reveal implications for the…

Research Productivity (RP) is the key element in the establishment of ranking and rating system in the Higher Education (HE) sector. Despite of the many initiatives taken to enliven the research culture among academic staff, there are still constraints and resistance towards conducting research. Therefore, this study attempts to identify the…