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Direct linkAyoub, Nina C. – Chronicle of Higher Education, 2008
Are university presses ready for their close-up? In a nod to Hollywood, a growing number of trade publishers are producing book trailers to promote new titles. But do video teasers have a role in university-press publishing? What about longer formats? Based on an entirely unscientific poll of publicists at 25 university presses, the answer appears…
Descriptors: University Presses, Web Sites, Multimedia Materials, Marketing
