In urban areas, the communities are as diverse as the issues, and different educational and engagement strategies must be deployed to support urban Extension clientele. Urban communities must connect with and feel a sense of "belonging" with Extension--this connection can strengthen Extension's presence and value proposition to urban constituents. This study found that although Extension was engaged in efforts to support belonging, its efforts were hampered by a lack of collaboration and commitment to supporting a system-wide effort to change the culture. Intentionality, emotional intelligence, and dialogue were presented as strategies to foster a sense of belonging for Extension personnel and clientele. If the tools provided are used to implement strategies leading to belonging, Extension may evolve further as a high-performing, inclusive, accountable, and equitable workplace that is responsive, representative, and relevant to an urban clientele.